College Graduate
Digital Strategy & Marketing | Morehouse College
Recent Digital Strategy and Marketing graduate with 7 months of hands-on experience developing and executing ad campaigns while interning at Ogilvy. Seeking to leverage my skills in data analysis, content creation, and campaign optimization to obtain a Digital Marketing Coordinator role at Weber Shandwick.
Relevant Experience
Digital Strategy Intern
Ogilvy, New York, NY
September 20XX – May 20XX
- —Assisted in the development and execution of multi-channel digital marketing campaigns, reaching over 1 million impressions across platforms
- —Created content calendars and managed social media accounts for 3 major clients, increasing engagement by 15%
- —Conducted keyword research and optimized website content, leading to a 10% increase in organic traffic for client websites
- —Analyzed campaign performance using Google Analytics and provided actionable insights to improve conversion rates by 7%
- —Collaborated with creative and strategy teams to align campaign messages with target audiences and client goals
Volunteer Marketing Assistant
New York Cares, New York, NY
June 20XX – August 20XX
- —Created social media graphics and posts for fundraising campaigns, resulting in a 12% increase in donor engagement
- —Assisted in organizing events by promoting them on social platforms and email newsletters, contributing to a 25% rise in attendance
- —Coordinated with the marketing team to implement email campaigns, improving open rates by 8%
Education
May 2017
Morehouse College
B.S. / Digital Strategy & Marketing
Honors: magna cum laude
Relevant Coursework: Consumer Behavior and Analytics, Marketing Metrics and Performance
Awards
Dean's List
Awarded for achieving a GPA in the top 10% of the class for four consecutive semesters
Outstanding Marketing Campaign Award
For developing SpeakStop, a top-performing digital marketing campaign protesting Violence against Women
Let's connect and
create something great.
your.name@email.com · (212) 256-1414 · New York, NY